Marketing

What is Affiliate Marketing?

Affiliate marketing is a performance based marketing technique that involves other people or companies promoting your business online. As it works on a commission basis, the affiliate is only rewarded when a visitor or sale is generated through their marketing efforts – you reward them for generating business for you.

Why use iVolution?

With the internet becoming such a collaborative space, it is important for a business to exploit the online marketing opportunities that it instigates. Our team of online marketing experts here at iVolution have generated strategic affiliate marketing theories that help optimize the traffic to your website.

Our approach to affiliate marketing ensures that your exposure will increase greatly, as we divide your target market into subsets of consumers and implement our individually designed strategy to various affiliate channels that will best reach your customers. iVolution help your business to save money, make money and develop an affiliate network.

What is CRM?

Customer relationship management (CRM) concerns the relationship between the organization and its customers. It is your set of business processes and models that helps manage all interactions with current and future customers.

Why us iVolution?

We empower your business with the ability to understand your customers and deliver the right message. Our CRM strategy is designed to reduce your costs and increase profitability by solidifying customer satisfaction and building brand loyalty. iVolution brings together your information from all sources, providing you with a holistic view of your customers.

We have developed our CRM strategy to become more customer- centric, meaning that we offer you the ability to manage relationships more effectively than your competitors.

What We Do

• Our highly targeted strategy extends your customer reach and provides a highly cost-effective and influential additional sales channel.
• We implement our most cost-effective and efficient strategy to generate new business leads and make sales.
• Our technique gets you closer to your customers and establishes a repertoire that helps your business grow.
• We provide you with the ability to develop interactive and personal customer relationships that increase sales prospects.

What is Direct Mail?

Direct mail is a form of carefully targeted prospective marketing that utilises custom promotional material that is delivered via ordinary mail or email. In terms of marketing collateral, direct mail includes any printed advertising message such as letters and brochures.

Why use iVolution?

Our professional copy writers and graphic designers here at iVolution, will present your core marketing message and your product or service in a way that compels people to take action.

By understanding your target audience, we produce messages that captivate and we design graphics that demand attention.

We implement an integrated marketing campaign strategy to ensure that your direct mail is consistent in portraying the brands core message across myriad channels. With our innovation and creativity, we can produce custom made direct mail collateral that is able to stand out from the crowd and deliver direct marketing messages to your audience instantaneously.

Emails can be deleted immediately or merely overlooked however people do look at the mail they receive via post. Therefore, by implementing our direct mail strategy, you are adding a valuable and powerful tool to your marketing plan

What is a Referral?

Referral marketing is a word of mouth method of advertising and promoting products or services to new customers. Referrals can often happen spontaneously by the customer but businesses can also influence this through appropriate strategies.

Why use iVolution?

Referral marketing is more powerful than ever before. This is because the ways people share, discover and consume information about businesses has significantly changed.

iVolution understands that consumers trust the advice given from friends more than they trust the brand advertising. For that reason, we have constructed referral marketing strategies that harness the power of your customer advocates to get them to refer you to their network on your behalf.

With our strategy you can maximise your growth and development as a business and also build customer loyalty in a cost effective way.

What is Traditional Advertising

Traditional advertising refers to mass media that delivers commercial messages to mass audiences. It is a broad category that incorporates many diverse forms of advertising and marketing channels. The most traditional advertising strategies fall under one of four categories: print, broadcast, direct mail, and telephone.

Why use iVolution?

Marketing strategies are enjoying explosive growth online, and while these newer advertising marketing methods do work and can increase a company's client base, completely replacing traditional advertising methods with the latest marketing techniques can prove dangerous for a business.

Therefore, here at iVolution we believe that you need to supplement these newer advertising strategies with more traditional forms, as these techniques continue to be highly influential in business success. Although traditional and digital marketing are in fact different, they do both have the same objective; this being to reach prospective customers and get them to respond to their marketing efforts.

From professional experience, we understand that not all of your customers are online. Therefore, we have developed integrated traditional advertising strategies that optimize your consumer reach and make the most out of both digitally and traditional marketing methods.